Branding4Change Vision Statement:

To create equity in the workplace and ultimately the world.

Core Value:

Recognizing the value of a diversity of cultures within one’s company exemplifies a level of cultural intelligence that increases the perceived value of the brand.

Branding4Change Mission Statement:

Branding4Change facilitates open dialogue, collaboration and reflection that challenges business leaders, managers, and individuals to changes the culture of their workplace by fostering an inclusive climate. This is done by breaking down misperceptions, developing trust, and co-creating transformational models of behavior. We recognize that a diversity of demographics, thoughts and insights provide innovative outcomes which increase the perceived value of a brand and result in competitive advantages.

Who We Are

Branding4Change is a women-owned, boutique consulting agency that is socially conscious. Our work is rooted in the belief that we must do our part to create an intentional culture shift in a world that is seeing a sharp rise in hatred, patriarchy, racism, bigotry, gender bias, homophobia, transphobia, and xenophobia. We create the shift by providing training and branding services that specifically highlight and then address these issues in the workplace. The result is a better, more open, more affirming workspace that respects everyone and is strategically branded as such.

We facilitate trainings on diversity & inclusion, unconscious bias, the impact of privilege, cultural humility, and intersectionality. Our trainings and branding services are distinctly different because rather than force-feeding trainings on progressive policies, we engage audiences by combining introspective exercises that dig deep and courageous conversations that connect groups in order to break down barriers.

In addition, with over 30 years of print and digital advertising sales experience creating standout brands, we conduct brand audits for socially conscious companies and non-profits. We also facilitate effective solutions sales trainings to teach or sharpen the skills of seasoned or rookie solutions-based sales teams. We are changing the world one business at a time.

Our Team


Sheila Alexander Reid

Founder & CEO

Arquella Hargrove

Arquella Hargrove

Senior Instructor